LEKBOX — Marketplace & Vendor Experience Platform
Crafting intuitive and visually appealing digital experiences that prioritize user needs and business goals.
01
Project Overview
Designing a modern Saudi marketplace platform that empowers vendors with scalable digital selling tools while delivering customers a seamless, intuitive, and engaging shopping experience.
The project focused on simplifying marketplace interactions, improving product discoverability, optimizing vendor management workflows, and building a strong visual identity that reflects trust, growth, and accessibility across both B2B and B2C experiences.
The project focused on simplifying the shopping experience, improving vendor management workflows, creating a scalable design system, and establishing a trustworthy Saudi digital marketplace.
The challenge was to create a scalable marketplace platform that balances the needs of both customers and vendors while maintaining simplicity, usability, and a modern visual identity.
UI/UX
Branding
A glimpse into the redesigned LEKBOX platform, showcasing a cleaner interface, improved usability, and a more engaging user experience across key screens.
02
Research Phase
Analyzed regional and global e-commerce platforms to identify usability patterns, vendor experience opportunities, and marketplace interaction behaviors.
Key Findings - Many marketplaces felt visually overwhelming. - Product categorization lacked clarity. - Vendor dashboards were often too complex. - Guest user experiences lacked engagement.
Created personas to better understand the expectations, motivations, and frustrations of both customers and vendors.
Research Insights
The research revealed that users value simplicity, speed, and clarity when interacting with marketplace platforms.
Key Insights - Simple navigation improves product discovery. - Vendors prefer dashboards with minimal complexity. - Clear CTAs improve engagement and conversion. - Trust is heavily influenced by visual clarity and consistency.
03
Define Phase
Customers and vendors need a marketplace platform that is simple, trustworthy, and easy to manage, but many existing experiences are cluttered, confusing, and operationally complex.
Mapped the primary user journeys to understand how customers browse products, complete purchases, and how vendors manage their operations.
Main Flow Homepage → Explore Products → Product Details → Add to Cart → Checkout → Order Tracking
04
Ideation Phase
Built a scalable marketplace architecture focused on improving discoverability, organization, and operational clarity.
Main Sections: - Home - Categories - Orders - Profile - Favorites - Notifications - Vendor Dashboard
Created low and mid-fidelity wireframes to define layout structures, navigation hierarchy, and interaction patterns across the marketplace.
05
Design Phase
Developed a modern and approachable visual identity that reflects trust, accessibility, and growth. Design Characteristics Clean and spacious layouts Rounded UI components Modern e-commerce visual hierarchy Soft color palette with bold accents
