Work Single
Date: 5/2025
Burger Republic
Burger Republic
Transforming Burger Republic into a modern loyalty-driven food ordering ecosystem focused on seamless customization, faster checkout, and customer retention.
Background
Burger Republic is a fast-food restaurant brand focused on delivering premium burger experiences through both dine-in and digital ordering channels. The project aimed to redesign the restaurant’s outdated digital experience by creating a modern ecosystem that improves online ordering, enhances usability, and introduces a loyalty-driven customer retention strategy.
The redesign covered both the mobile application and website experience, allowing users to easily browse the menu, customize meals, complete orders with minimal friction, and engage with rewards and loyalty features.
Market Benchmarking
Analyzed leading fast-food and delivery apps to identify usability patterns, visual conventions, and gaps Burger Republic could own.
User Journey
Mapped the complete end-to-end journey of a delivery-first user — from the moment they open the app craving something good, through browsing, building their order, and tracking it to their door. Every stage was examined for friction, hesitation, and drop-off points that the redesign needed to eliminate
Ideation Development
With a strong understanding of user needs and market context, I explored multiple design directions through mood boards, sketches, and brainstorming sessions. This early ideation phase helped bridge the gap between research findings and design execution, ensuring alignment with the brand vision and user goals.
Deliver instant support and build stronger customer relationships with our AI-powered chatbot. From solving problems to capturing feedback, it works tirelessly to keep your users satisfied—day and night.
UI/UX
Visual Identity
Web Design
Visual Exploration
Ruggable has long been a leader in the home décor space. With Wallnut, they aimed to apply their retail expertise and market knowledge to the world of art—creating a platform that delivers tasteful, premium artworks tailored to a refined audience, all at approachable price points.
More than just automated assistants, our chatbots are business accelerators. They handle everything from lead generation and appointment booking to answering common queries—fully integrated into your digital platforms. By minimizing repetitive tasks, they free up your team to concentrate on growth and strategy.
Brand Application
By automating repetitive tasks, our chatbots enhance efficiency and free up your team for higher-value work. Operating around the clock, they guarantee that customer queries are addressed promptly, every time.
Designed to streamline operations, these chatbots take over routine tasks and boost productivity. Their 24/7 responsiveness ensures your customers are never left waiting, improving both satisfaction and service quality.
Date: 3/2025
LEKBOX
LEKBOX — Marketplace & Vendor Experience Platform
Crafting intuitive and visually appealing digital experiences that prioritize user needs and business goals.
Project Introduction
Designing a modern Saudi marketplace platform that empowers vendors with scalable digital selling tools while delivering customers a seamless, intuitive, and engaging shopping experience.
The project focused on simplifying marketplace interactions, improving product discoverability, optimizing vendor management workflows, and building a strong visual identity that reflects trust, growth, and accessibility across both B2B and B2C experiences.
Competitor Analysis
Analyzed regional and global e-commerce platforms to identify usability patterns, vendor experience opportunities, and marketplace interaction behaviors.
User Journey
Mapped the primary user journeys to understand how customers browse products, complete purchases, and how vendors manage their operations.
Live Project
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Ideation Development
Using the insights collected during research, I started shaping potential solutions and visual narratives. I developed mood boards, sketched ideas, and mapped out concepts to explore different creative paths. This process helped transform broad ideas into clear, actionable directions that reflect both user expectations and brand identity.
Stay connected 24/7 with our intelligent chatbot solution—always ready to engage your customers, answer queries instantly, and collect key insights to improve your service, even while you sleep.
UI/UX
Branding
Visual Exploration
Ruggable is a well-known name in the interior furnishings industry. With Wallnut, the goal was to leverage their deep understanding of the home goods market and their experience as a top online retailer to bring thoughtfully curated artwork to a design-conscious audience—without compromising on quality or affordability.
As a trusted name in home furnishings, Ruggable brought its industry insights to the creation of Wallnut. The vision was to extend their expertise into the art space, offering stylish, high-quality pieces that resonate with modern, design-savvy consumers—at prices that remain accessible.
Brand Application
Our intelligent chatbots go beyond basic automation—they’re powerful tools designed to streamline your business operations. Whether it’s capturing leads, scheduling appointments, or handling FAQs, they integrate effortlessly into your website or app. With less manual effort, you can shift your focus to scaling what truly matters: your business.
These chatbots deliver real operational value by automating time-consuming tasks, significantly boosting overall efficiency. With 24/7 availability, they ensure your customers always receive timely responses—no matter when they reach out.
Date: 1/2025
Miyar Capital
Miyar Capital Redesign
Led a full UX redesign for Miyar Capital to transform a complex and fragmented experience into a clear, intuitive, and user-friendly financial platform, improving navigation, usability, and user confidence.
Background
Miyar Capital is a Saudi investment firm offering asset management, advisory, and securities services. The goal of this project was to redesign their website to reflect their credibility better, simplify complex information, and guide users toward meaningful actions.
The existing experience lacked clarity, a modern structure, and strong user flows, making it difficult for potential investors to understand the services or take action.
Competitor Analysis
Analyzed regional and global investment platforms to identify usability patterns, strengths, and opportunities for differentiation.
User Journey
Mapped the primary user flow to understand how users discover services, build trust, and take action throughout the platform.
Ideation Development
UI/UX
Visual Identity
Art Direction
Visual Exploration
Ruggable is a household name in the world of interior furnishings. The idea behind Wallnut was to utilize their knowledge of home goods market and expertise as a leading online retailer to offer quality artworks to a similarly stylish and sophisticated audience at accessible prices.
Walnut's design strategy incorporates the parent company's established home goods aesthetic and market expertise to create artwork that enhances modern interiors while ensuring it remains stylish and budget-friendly.
Brand Application
Our intelligent chatbots are more than just automated assistants they’re power tools that optimize your business processes. From capturing leads and booking appointments to answering frequently asked questions, our advanced chatbots seamlessly integrate into your website or app. By reducing manual intervention you can focus on growing your business.
These chatbots provide significant operational value by automating time tasks thus improving overall efficiency. With the ability to operate around the clock they ensure that your customers response.